Search Engine Optimization
What is SEO?
Search engine optimization (SEO) is the process of improving the visibility of your website design in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase traffic to your site based on its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website design and development. The term "search engine friendly" may be used to describe types of website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
When I take on a web design project, be it from the beginning of creation or an established site needing some attention, I am sure to adhere to the list to the right, the 12 Things to Consider Regarding successful SEO. For more information about how SEO affects a website and a small business, please read "If you build it right, they will come" which is posted on my Facebook business page. Feel free to "like" my page there.
Need your website evaluated for Search Engine Optimization?
Request an evaluation of your site. Should you choose to have me work with you on your SEO efforts, you can rest assured I will keep your interests at heart.